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B2B Marketing Manager

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Uxbridge UK


Full time

Date posted

Apr 24, 2018

Closing date

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we are looking for a B2B Marketing Manager to join our Consumer Imaging Group (CIG) and successfully market the CIG B2B proposition to the business community. As we move into 2018 CIG is expanding its sales into various B2B sectors and requires a B2B Marketing Manager to maximise sales. B2B Marketing Manager Canon is changing and so are the markets we supply and the customers we serve. We are on a journey of transition to being a truly customer centric company bringing new services and solutions to our customer communities. To continue this journey, we are looking for a B2B Marketing Manager to join our Consumer Imaging Group (CIG) and successfully market the CIG B2B proposition to the business community and drive growth in line with key business objectives. As we move into 2018 our Consumer Imaging Group is expanding its sales into various B2B sectors and requires a B2B Marketing Manager to maximise sales.What we giveWith Canon, you'll get the support and encouragement you need to grow, from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.As the B2B Marketing Manager you will align our corporate language into the B2B landscape and combine your experience and knowledge into this end-to-end sales and marketing role.Some of your key responsibilities will include;Developing and implementing a robust European marketing strategy for CIG Business to Business (B2B), including the management of the CIG B2B marketing budget at a European levelBuilding a central marketing plan to be launched into the National Sales Organisations (NSO's) and to be continually managed, measured and improved.Working with NSO's to ensure local budget allocation for CIG B2B and ensuring local marketing activity is in line with the European strategy.Contributing to the development of vertically relevant propositions for CIG B2B, liaising with CIG Marketing, B2B Marketing & Sales Excellence to ensure alignment with the broader Canon customer and B2B propositions.Working closely with and building relationships with B2B Marketing & Sales Excellence to enable the efficient delivery of new CIG B2B campaigns on their platform. Working to ensure inclusion of CIG in relevant upcoming and existing Canon B2B campaigns and programs as the Partner Program.Creating relevant content, ranging from thought leadership, customer videos and webinars for targeted vertical markets, for use in campaigns, social media promotion and PR, as well as for sales utilisation in customer facing discussion.Managing all relevant European CIG B2B events from concept to execution, measuring the ROI for each event and support key events of large Clusters to reach high ROI.What we askWe need people who can achieve the exceptional by working collaboratively, who have the courage to risk new ways of doing things and the ability to see the world the way their customers see it. We're looking for creative problem-solvers like you, someone who can ensure Canon stays ahead in an ever-changing world.As the B2B Marketing Manager and to be successful in this role you will need; Previous B2B Marketing experience in a Pan-European roleCapacity to gain an understanding across a complex, product and sales led business environmentPrevious experience managing remote teams in a complex international business environmentGood understanding of business value drivers and the ability to transfer into valued output. Strategic marketing experienceDegree level in Marketing, Business or equivalent preferredYou will needThe Personal qualities needed as the B2B Marketing Manager are; Ability to deliver high quality results against pressurised deadlinesOutstanding oral, written communicationExcellent Interpersonal communication skillsComfortable building relationships across all levels of the business and across multiple european countriesStrong organisational skillsAbility to work within a changing environmentKeeps abreast of industry and competitive informationSensitive to cross cultural dynamicsStrong conceptual thinker (e.g. to develop integrated offerings)Excellent People management skillsFurther InformationCanon is enriching lives and businesses in incredible new ways. You can play a part in shaping the future of a company that's strong, ambitious and considerate, where people do great things together. You can expect the exceptional and achieve the exceptional, with the world's best imaging company. Expect the Exceptional.As the B2B Marketing Manager you can expect to receive a very competitive base salary plus access to our annual bonus scheme, pension, PHC, private medical insurance, discount across our product range, 25 days a/l as well as access to other lifestyle benefits.

How to apply


Canon Europe Limited

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